Within a year of holding the role of sports director of marketing, Norman was promoted to director of marketing communications. She has played a key role in leading the transformative marketing campaign that has made the sport the fastest-growing one in terms of social media engagement globally.
As reported by Motorsport, CEO Stefano Domenicali commented on Norman’s contribution to the rebranding of the sport, saying:
He added:
The growing digital community across social media platforms, as well as the Netflix documentary “Drive to Survive,” allowed audiences to relate with drivers and teams on a more personal level. It gave the sport a much-needed human touch that has resulted in the exponential growth of the sport.
A replacement for Ellie Norman has yet to be announced and no confirmation regarding her future has been made. Norman has changed the face of the sport and her contribution to the sport will be reflected in the years to come.
Ellie Norman F1’s first female executive
In the male-dominated world of fast cars, Ellie Norman became the sport’s first female executive when she joined the company back in 2017. In doing so, she has paved the way for thousands of girls who aspire to pursue a career in the sport.
When asked to comment on the same, as reported by the Montreal Gazette, Norman said:
The woman who once dreamed of becoming a motorsport driver is now to be credited for the successful engagement of the sport and the indelible mark on the automotive industry.
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